SaaSLive
EletroFix Hub Pro – End-to-end platform for service operations
WhatsApp, GPT-4, FastAPI, Node.js and Supabase working inside one service workflow
Software for real-world operationsfield log / 2026
Julio Betoni builds systems, automation and AI for operations that outgrew improvisation.
I usually come in when customer service, CRM, internal workflows or the product itself need more clarity, speed and operational discipline than the current setup can support.
11
Published cases
06
Live projects
05
Delivery categories
Quick portfolio read
Cases that show how product, operations and AI come together.
SaaSLive
Imovex (formerly ImmoFlow) – CRM-first SaaS for real estate operations
CRM-first self-serve with assisted onboarding and positioning that matches the current product
OtherMVP
Krouva – Digital trading card game with economy and marketplace
Booster, wallet, inventory and P2P marketplace flows governed by consistent business rules
Typical entry scope
Customer service and triageCRM and internal operationsBilling, plans and limitsDashboards and visibilityAutonomous AI loopsDecision-oriented interfaces
entry signal
When it makes sense to bring me in
signal 01Operations slowed down by manual work, rework and poor visibility across the flow.
signal 02Customer service spread across WhatsApp, calendars, team handoffs and disconnected tools.
signal 03A digital product that works, but still does not make its value clear or build enough trust.
signal 04An AI request that only makes sense if it is tied to real rules, context and process.
Best-fit engagements
Where I usually create the most leverage
Less generic promise, more software built around the real business routine.
Operations, workflow and backoffice
Systems that organize orders, calendars, CRM, billing, queues and operational visibility without turning into decorative software.
Customer service, triage and AI automation
WhatsApp, voice, qualification, routing and useful automation when the bottleneck is response time and human handoff.
Digital product with more clarity
UX, copy, screen structure and narrative that help users understand value faster and use the product with less friction.
Architecture that can evolve
Stack, database, integration and deployment choices designed to grow with real business rules, operational history and unavoidable dependencies.
Delivery method
How the work moves from conversation to a real system
Diagnosis, architecture and implementation need to stay connected from day one.
Step 01
Bottleneck diagnosis
I map where the operation breaks down, which stage consumes the most energy and what type of system will actually unblock the routine.
Step 02
Flow architecture
I turn that into flows, interfaces, integrations and product rules so the result is not a cosmetic patch or disconnected automation.
Step 03
Delivery with hardening
The implementation needs to come out usable, traceable and ready for production, not just polished in a demo.
Featured projects
Case studies to start with what matters
SaaS2024Live
EletroFix Hub Pro – End-to-end platform for service operations
ERP, AI and WhatsApp for appliance repair operations (Fix Fogoes)
Context
End-to-end platform for appliance service operations, combining AI-assisted WhatsApp scheduling, work orders, technician dispatch, finance, warranty workflows and a PWA for field teams.
React 18TypeScriptViteTailwind CSS
- The service operation consolidated into one structured flow
- AI + WhatsApp connected to scheduling and work orders
- PWA for technicians and partner workshops in the field
Full-stack developer & systems architect
View full case study Featured project
EletroFix Hub Pro – End-to-end platform for service operations
SaaS2026Live
Imovex (formerly ImmoFlow) – CRM-first SaaS for real estate operations
CRM, WhatsApp and voice with assisted activation and controlled rollout
Context
Multi-tenant SaaS for real estate teams, with controlled onboarding, CRM-first self-serve, assisted WhatsApp activation and billing tied to plans, limits and usage.
ReactTypeScriptFastifySupabase
- CRM-first with assisted activation instead of inflated channel promises
- Controlled rollout with tenant-by-tenant onboarding
- Billing and usage visibility reinforce the real SaaS model
Product creator, product architect & full-stack developer
View full case study Featured project
Imovex (formerly ImmoFlow) – CRM-first SaaS for real estate operations
SaaS2026MVP
Briefing Consultoria – Canvas-first diagnostic app for business automation
Consulting app with canvas, voice support, roadmap and online persistence for mapping AI opportunities
Context
Consulting diagnostic app designed to map marketing, finance, administrative ops, sales and procurement, surface AI opportunities and turn them into an actionable executive roadmap.
React 19TypeScriptViteVercel Functions
- Consulting sessions turned into canvas, process map and roadmap
- Structured diagnostics by department and bottleneck
- Online persistence keeps the session running from start to finish
Product designer, full-stack developer & flow architect
View full case study 
Featured project
Briefing Consultoria – Canvas-first diagnostic app for business automation
Read by context
Breadth without losing depth
Each case tackles a different bottleneck: service operations, CRM, consulting, media operations, agent systems or digital economy.
Appliance service
Fix Fogoes — EletroFix Hub Pro
Operational ERP with AI, WhatsApp, calendar, work orders and technician routing, built to pull customer service out of improvisation.
WhatsApp + AIOrders and calendarTechnician routing
Real estate
Imovex
CRM-first system for real estate operations, with controlled onboarding, tenant-level WhatsApp and positioning aligned with the actual state of the product.
CRM-firstVoice and WhatsAppCompany-level billing
Media and operations
Fix Ads Ops
Google Ads operating loop with heartbeat checks, vault-based memory and guardrails for responsible automation.
Daily heartbeatAction queueAI summaries
Canvas-first consulting
Briefing Consultoria
Diagnostic app by department that maps bottlenecks, surfaces AI opportunities and turns consulting sessions into an actionable roadmap.
Department diagnosticsCanvasExecutive roadmap
Multi-agent platform
FLion / OpenClaw
Production pipeline with a central orchestrator, specialist roles and clear separation between execution, QA and release.
Explicit handoffsShared memorySeparate QA
Digital economy
Krouva
TCG backend with boosters, wallet, inventory and marketplace logic built to protect the economy, balances and item ownership.
WalletP2P marketplaceEconomic observability
Tools that enter the game
Stack & Skills
Stack choices guided by context, operations and maintainability.
ReactTypeScriptPythonSupabaseFastAPINodeTailwindOpenAIRailwayPWAAutomationUX/UI
Positioning
When the conversation goes deeper
I am most useful when the problem does not fit a ready-made template: operational friction, messy customer service, broken scheduling, underused CRM, expanding business rules or a digital product that needs to make its value clearer. From there, I organize the flow, shape the interface, connect the parts and turn the problem into software people can actually use.
Three delivery principles
Less operational friction, clearer flow and clearer accountability.
Interfaces that help people decide, not just look impressive.
AI and automation only where there is real gain in time, consistency and quality.
Final call
If you need to turn a messy operation into a system that is clearer, more efficient and more reliable, that is exactly the kind of problem I like to take on.
I can contribute on both sides of the work: product and UX, as well as backend, integrations, automation and applied AI.
SaaS with real operations behind it
Automation grounded in business context
UI built for use, clarity and conversion